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Car Dealership Scent Strategy: How to Improve the Test-Drive Experience and Sales Conversion Sep 03 , 2026
A floor-standing diffuser should sit along the showroom perimeter—not in customer or vehicle traffic paths.Buying a vehicle is a high-consideration decision. Customers may compare specifications and prices online, but the showroom visit still shapes how the brand, the vehicle and the sales process feel in real life.That physical experience matters. In a 2025 YouGov survey of Americans who had rece...
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